AOL’s Brand first in command Susan Lyne Stepping Down to Run Women-Focused back in favor of Company
AOL’s Brand first in command Susan Lyne Stepping Down to Run Women-Focused back in favor of Company
Susan Lyne, the longtime media exec who has been first in command of AOL’s brand assemble from before time 2013, is stepping down from with the aim of role to run a venture back inside the new-fangled York-based media company aimed by women-led digital startups.
It is tentatively being called the Build back — with the aim of may well coins — and strength of character at the start say in the region of $10 million to $12 million to invest now early-stage women-led companies. AOL understood with the aim of seed and run A funds strength of character come about made on top of a range of consumer Internet areas, counting e-commerce and media.
I had been examination in the region of Lyne leaving her vacancy — which includes purview on top of a range of content sites owned by AOL, counting TechCrunch and a variety of entertainment and news brands — in favor of a while. Remaining night, I was tipped to the move now which first in command Tim Armstrong seems to say found a soft landing smidgen in favor of the exec, which was long-established by an AOL spokesman.
Lyne strength of character join AOL’s venture constituent, which is fully funded and has been relatively quiescent, and tell without delay to Armstrong.
Now an interview earlier now, Lyne told me she had lingering wanted to execute something like this, since she missing Gilt Groupe and came to AOL now February of 2013. Before to with the aim of, she had been on the company’s board.
“This has forever been now the back of my cranium and has been my passion,” Lyne understood. “Women are such an imperative part of the Internet and need to come about represented better now funding.”
Pointing to the dire stats in the region of women and girls now tech, she prominent with the aim of solitary seven percent of venture funding goes to female-led startups and solitary four percent of VCs are women, even though women are foremost users of online services.
Lyne’s portfolio strength of character come about largely taken up by Luke Beatty, who has been running its experimental products constituent and had tied AOL now January to run the brand group’s produce area under Lyne. He’ll comprehend the tech, automobile and entertainment brands. Now addition, Maureen Sullivan, who has been running AOL.Com and the various lifestyle and money content brands, strength of character keep on to execute so. Sullivan is besides now charge of its Makers brand, a run of videos all ears on women’s stories.
Lyne had not been now charge on top of the Huffington mail Media assemble headed by Arianna Huffington (and, rebuff shockeroo, Arianna is still now charge of Arianna and besides reports without delay to Armstrong).
Lyne has had a lingering and varied career now media and is a high-profile hire. Or else Gilt, she ran Martha Stewart Living Omnimedia. Lyne was besides a top television group exec by Disney’s essentials, someplace she headed development of shows like “Desperate Housewives,” “Lost,” and “Grey’s Anatomy.” or else with the aim of, she was a magazine editor, counting launching Premiere.
While she prominent her tenure integrated bringing the brand assemble to profitability, Lyne did express disappointment in the region of live videocassette labors not taking rancid the same as the veteran newscaster had hoped.
“You are by no means vacant to say a 100 percent slap rate and I was excited in the region of live videocassette deep space,” she understood. “At stop of sunlight hours, we may well not achieve factsct and close the shutters it or else it launched.”
But Lyne understood she strength of character slap the ground running with her funds by the Build back, which strength of character besides come about aimed by areas someplace women are the principal customers. “We are vacant to come about investing very soon,” she understood. “This is not something with the aim of can pass the time many months — we need to develop a pipeline.”
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