DWNLD Gives net Publishers A Platform pro Building reasonable, Customizable Native Apps
DWNLD Gives net Publishers A Platform pro Building reasonable, Customizable Native Apps
Final week, we reported with the intention of Pinterest investor Fritz Lanman was pursuing the company planner version pro creating startups and working on two uncommon companies in chorus. At present single of persons companies, called DWNLD, is launching to help net publishers quickly, by a long shot, and affordably build grand native cell apps.
DWNLD hopes to currency all the rage on the trend of added and added publishers rotary to native apps all the rage lieu of cell net sites. The platform was built to help media companies otherwise brands otherwise really a person with a net presence to build persons apps and submit them to the Apple App supply and Google fool around promote.
“The shape involving the net and native apps is blurring,” Lanman thought all the rage a phone conversation. These days, here shouldn’t be present one analyze why a net publisher can’t furthermore make public a native app, apart from maybe development overheads. But DWNLD is rest to exchange with the intention of.
Some time ago registered, DWNLD can import a publisher’s net content into its content management arrangement and generate a native app based on it. Apps are customizable, enabling publishers to mark out the overall look and feel based on a variety of uncommon templates, fonts, and color combinations. They can furthermore incorporate a add up to of uncommon types of rich media, as well as photos, videos, relations, GIFs and the like, and exhibit them natively.
Sooner than this, rolling dated such an app would customarily require a deep outspoken investment all the rage development. But DWNLD wants to give somebody the job of the nature of these apps reasonable, and furthermore to simplify the cost edifice so with the intention of a person can build single.
As a substitute of charging pro the cost of app nature, DWNLD has a preset cost of $15 for every month. Pro many publishers, with the intention of follows the usual hosting version with the intention of they are already used to. Publishers can furthermore monetize their apps by enabling advertising, of which DWNLD takes a finish.
And that’s how the company really hopes to give somebody the job of money. While it wish give somebody the job of a little revenue from the SaaS enterprise, the larger opportunity is around aggregating a bunch of native apps and creating an classified ad arrangement around them. According to Lanman, the startup is optimizing pro the classified ad enterprise and eager to create a sort of Google AdSense pro cell apps.
While DWNLD is launching to the broadcast at this point, the company has spent the final several months getting partners lined up, mostly recruiting high-profile bloggers to try it dated. It’s next to promote with 200 publishers signed up and using it pro their native apps.
Founded all the rage 2012, the company at this point has a personnel of 14 employees and has raised $2 million all the rage seed funding. The company was co-founded by Lanman, who is a earlier Microsoft exec bowed seraph investor and industrialist. He had previously invested all the rage companies like check, Pinterest, FiftyThree, and Teespring, and sold his final company, Livestar, to Pinterest final time.
He’s coupled by Alexandra Keating, who runs day-to-day operations of the startup being chief executive. She was earlier VP of marketing by the side of Thrillist Media, everywhere she helped the company perceive 500 percent year-over-year growth. Former to with the intention of she founded a not-for-profit fundraising platform called GoFundraise, which she sold all the rage 2008.
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